Adventure Journal


Search Engine Optimization (SEO) is one of the tactics used in Internet marketing. However if it doesn’t suit you, you may opt looking for other appropriate strategies like paid advertising through pay per click (PPC) campaigns. Your main reason of using SEO is to have successful Internet marketing campaign which will often depend upon building high quality web pages to engage and persuade traffic to your sites. You may even set up analytics programs to enable site owners to measure results and advance a site’s conversion rate.

Most likely than not the SEO will give excellent returns upon investment.

Search engines are not paid for. Their users use them free of charge whenever they like; they only require internet connectivity.  The algorithms of search engines change and thus they don’t provide a guarantee of continued referrals. Due to this uncertainty, a business that relies heavily on search engine traffic can suffer major losses in case the search engines stop sending visitors. This may mostly be caused by the tendency of their algorithm to change.



It is considered wise for businesses to practice to unfetter themselves from dependence on search engine traffic. Always make sure that you are well ranked in search engine optimization. This will give you a free way to much traffic heading your sites.

The vital strategy to getting at the top of the ranking war is by complementing accurate on-page optimization with high quality content and a strong link-building program to show that you are an authority in your market.

For you to rank ahead of your competitors in search engines like yahoo, google among others, you should d do the following and make sure you do these to the very best:

Optimization of your Website.

It is also commonly referred to as on-page optimization. This includes building a Website right from scratch in the right way. This further entails adding keywords to the right places on your Web pages, developing high quality content. This is done in terms of campaign targeting various regions of your choice. For example it would be a whether SEO Toronto campaign which would cover the region of Toronto. Then you should be very cautious to maximize social sharing since it would significantly impacts your search results.

Create High quality links

This is regarded as off-page optimization of your Website where you have to properly balance between building high volume and high quality links that point back to your Website.

  • Integration of your website with Social media.

You also need to maximize the number of times that your content is shared in the key social networks like the Facebook, Twitter and Google. Also you should target other local site that are used socially within your locality. The social networks are visited frequently and by very large numbers of people. Therefore when you succeed in getting your website linked to the social networks then be sure that traffic will be flowing in quite well. You can do this by building links from the social networks back to your site.


Steps To Follow When Shopping For A Flashlight

Today we are going to look at the steps a person should take when shopping for a flashlight. Since there are many different types of flashlights available in the market we are not going to recommend or endorse any one particular brand but instead provide you with suggestions on how to select the right one for your particular needs. This flashlight guide will help you save time and money so without any further delay now is a great time to start the review.


Establishing Your Needs

In order to make the right decision you first need to determine what you are going to use the flashlight for before doing anything else. The reason you need to do that is some flashlights are designed for home use while others are intended for use outdoors. After you have established your needs it is time to factor in the environment, if you are going to be in a colder climate then you should look for flashlights that are weather resistant or your batteries could end up being drained in your moment of greatest need. If you are going to be outdoors for a prolonged period of time then you need to find the best rated flashlight possible.

Locating The Best Retailer

Once you have identified the flashlight best suited for your needs it is time to look on the Internet for retailers that are selling them. There is going to be a vast number of vendors to choose from so what you need to do is identify the merchants who have the most competitive pricing and after you have gathered all of their names you can start the actual review process. Find out where the retailers are located, if they are overseas it would not be wise to buy from them since the cost to ship the flashlight to you could actually be more than the actual flashlight itself. When you have established which of these retailers are geographically near you it would be prudent to find out which of these firms have the best customer service track record. The only way to do that effectively is by reading over comments made by former clients. There should be testimonials on the merchants website but if you cannot find them on that website you could visit Facebook, MySpace and Twitter. After you have completed all of these steps you should be able to purchase the right flashlight for your specific needs.

Camellia sinensis

Camellia sinensis is a type of a tea plant used to produce teas. There are 2 major variations of this plant, sinensis and assamica, both of which are used to produce different types of teas. The sinensis variation is used to produce Chinese tea while the assamica variation is used for Indian Assam tea. There are many other types of teas, such as green tea, white tea, black tea, yellow tea, Oolong, and Pu-erh tea, all of which is made from either the Camellia sinensis or the Camellia sinensis assamica variation.

Camelia sinensis plantation

Cultivating Camellia sinensis

Mainly grown in subtropical and tropical climates, optimal conditions to grow Camellia sinensis would include areas with at least 50 inches of rainfall per year. That said, some tea plants are also cultivated in areas of high elevations, which allow the plants to grow slowly and to develop a richer flavor. To ease handpicking, the plants are trimmed waist high, and the plants are picked every 1 or 2 weeks.

The leaves of the Camellia sinensis are oblong-round and are 2 to 5 cm in width and 4 to 15 cm in length. It is an evergreen shrub which produces flowers that are symmetrical, white and resemble cherry blossoms. The younger leaves are light green in color and contain caffeine while the older leaves are dark green in color, and different ages of leaves are used to produce different types and qualities of tea. Younger leaves are preferred for tea production.

Types of teas

As mentioned earlier, the 2 major variations produce 2 different types of teas. Chinese teas are produced by plants that have multiple stems and small leaves, and it is also native to the Southeastern Chinese region. This region also boasts some of the most popular teas, as this was where the first tea plant was ever discovered.

Indian tea, produced from the Camellia sinensis assamica, produces 3 major types of Indian teas. Assam teas, produced in the northeastern part of India, have a full-bodied and a rich flavor. Assam was where the first ever tea plantation was ever established in 1837. Nilgiris tea, produced in India’s southern plantations, grow in high elevations of 1000 to 2500 meters. It is because of this high elevation that the teas have a subtle and light flavor, which is usually mixed with other teas of a much stronger flavor.

Finally, Darjeeling teas are from the Darjeeling region located near the wet and cool Himalayan Mountains. The Darjeeling tea plantations are also at a high elevation of about 2200 meters, which is what causes their teas to have that world-famous delicate flavor. Darjeeling teas are harvested 3 distinct times in a year, spring, summer, and autumn, and each harvest produce a one-of-a-kind flavor.

Bottom Line

The Camellia sinensis plant has been used to produce a variety of different teas. Especially used in Indian and Chinese teas, this plant can also produce a whole variety of different teas.

Essential Tools for Surviving the Outdoors

So, you finally decide to take on the outdoors but are you really ready for it? The outdoors can be a vastly beautiful and terrifying place. Because you are going to be exposed to so many elements, it is important that you protect yourself to be able to survive the wild.

Several people might have the wrong notion of going through this kind of trip unprepared. No matter how fit you think you are, if you do not have the proper tools, you will probably not last a long time in the outdoors. Before heading out to that great camping or hiking trip that you have long planned, read on below and find out the essential tools you need to add in your list.

tools for survival

  1. Water

Clean, drinkable water is vital for your energy and survival. If there will be lots of walking involved, you will need to stay dehydrated all the time. Make sure to pack a couple of extra water bottles in your bag. Remember, you can survive a couple of days without food as long as you have water. While you also need protein bars or energy bars to keep your strength up, water should always be on top of you list.

  1. Proper Attire

Your clothing will also play an important role in your trip so make sure that you are dressed for comfort and protection and not for aesthetic purposes only. If you will be camping in the mountains during the colder months, invest in good thermal clothing to keep you insulated. Sturdy shoes and boots that provide great traction are also essential if you want to avoid injuries that can potentially ruin your whole trip.

  1. Survival Gadgets

There are various harmful elements in the wild and survival gadgets, whether the Best Survival Axe or a handy compass can make or break your expedition. Surviving the outdoors depends on human wit and the gears in your pack. If you are lost, injured, or find yourself face to face with a wild animal, your gadgets and gears might actually save your life. There are several survival kits that come pre-packed in the stores but you can also build your own kits to cater to your specific trip. Typically, a survival kit should include a PLB (Personal Locator Beacon) or a cellphone, maps and compass, first aid kit, flashlight, lighters and fire starters, whistle, large knife, signal mirror or flares.

  1. Presence of Mind

An outdoor expedition requires superior presence of mind, especially if you are going on the trip alone. Even before you head out, it is best to inform family or friends on where you are headed (so they know where to look if you don’t get home). Planning for the worst case scenarios should keep you prepared for unexpected events. If you find yourself alone in the woods, it is essential to be alert and vigilant with your surroundings. If you have the presence of mind, your reactions will be a lot more logical and smart, enabling you to survive the perils of the outdoors easily.

Limousine Services in Orange County

Riding a limousine is a luxury in itself, and since owning a limousine isn’t easy, you could always hire one for special occasions. Whether it is for your best friend’s wedding, or for your prom date, including a limousine in these special occasions will definitely add a touch of classy elegance to the event. However, if you live in Orange County and don’t know where to hire a limo service from, continue reading, as we will tell you about some of the best limo services in Orange County.

White Rose Limo

Working exclusively in the state of California, they offer their services to several different areas of California, and Orange County is one of them. This is one of the best limo services in Orange County, and they ensure that you arrive at your destination in style.

They never fail to please with their huge selection of limos, from Mercedes to Lamborghini limousines to Sedans, this limo service has it all. You can choose the limo you want to for whatever the occasion may be, and if you don’t want a limo, hire a party bus! The choice is yours! They also have certified professional chauffeurs to add on to the perfect limousine experience.

Masters Limousine

A limo service that serves both the region of Southern California and worldwide, they have over 20 years of experience and serve with Excellency. They have a good customer service, are always on time and have professional chauffeurs. They have VIP services which ensure that your journey is discreet, and they also offer executive protections, to securely get you to your destination.

Masters Limousine is an absolute must for business executives who want to travel discreetly and in style. This limo service in Orange County, has an entire fleet of vehicles which are perfect for any occasion. From mini vans to Mercedes, this service has it all. The best part about this is that, they also provide international services in 55 different countries and 550 different cities, so you can access their services from different countries as well!

ALS Limo & Car Service

This limo service serves Los Angeles and Orange County, and they provide limo services for several different occasions, such as corporate, luxury tours, airport limos and leisure. They have the solution for all your transportation needs. They provide modern and well maintained limos, as well as professional and courteous chauffeurs who will ensure that you safely reach your destination. This limo service in Orange County further provides a reliable service which is affordable and safe.

They own an entire fleet of limousines, with a few examples being Cadillac Escalade Limousines, Hummers, party bus limousines and Mercedes Limousines. They have been working for over 25 years and know how to make their clients happy.

Bottom Line

Who would not like to arrive in a limousine for their prom or wedding? Limousines can make any event seem even more elegant, and if you live in Orange County, and don’t know where to book a limo service from, look no further! The services named above will provide you with exactly what you’re looking for.

Self-Managed Super Fund

Are you tired of not being able to control how you spend your superannuation funds? That is the case with a lot of people who don’t like having the money but having restrictions on how to spend it. However, that is the thing of the past. Now, with the help of self-managed super fund, you get to decide what you do with your own private super fund. Never again will you be restricted in the way you spend your funds.


Be in control

As you are no longer restricted, now you can be in full control of your funds. This self-managed super fund now gives you the opportunity to invest in properties, and you can also borrow money in order to do so. At SMSF, you will be guided through the procedures of how everything works, and then you can leave all your end-of-the-year expenses, as such as your annual taxes, to them. However, being the cone in control also means that your workload will increase and that you have to take on more responsibilities. Remember, this is your retirement investment, funds that you will save up for the time when you can’t work anymore, so think about it carefully and take your time.

What really is SMSF?

As mentioned earlier, it is your savings for the future, but you can also use it to invest in properties. You might have the freedom in deciding how you spend the money, but you have to adhere to the strict rules that have been set up by the Australian Taxation Office (ATO). Running your own fund can be complicated. There can be a maximum of 4 members running the fund, and that puts on a great duty on your shoulders, as you now have to also take care of important legal duties. You need to make sure to follow a good strategy when investing, which is what will ensure that your funds will cover your needs after your retirement.

To run an SMSF

To run a self-managed super fund, you need to begin with a large amount of money, as you need to make sure that you have enough funds for a startup, and so that you don’t make a loss throughout the year. You need to spend a lot of time while doing this as well, so be prepared, because this is going to be time consuming. And in order to not make errors and to make good investments, you will also require a lot of experience in dealing with finances. And most importantly, you will also require a separate life insurance policy, which will give you coverage on both total and permanent cover for disability, and also for income protection.

And also, you are only one person, you cannot do everything on your own. Consider hiring an advisor to help you.

Bottom Line

Running a self-managed super fund will really put you in charge, however, it is also a lot of work. To ensure that you have enough fund after your retirement, you need to make good investment decisions. Nevertheless, clients approve of this method because of the satisfaction and freedom that they feel.

The Value of Corporate Travel

One of the best things when you’re running a company or working in corporate world is that you get the opportunity to travel and visit places you’ve never been before. Corporate travel is very important to all business owners because this allows them to expand their reach and grow their business. However, with the advent of technology, many companies now consider the alternative forms of communication, which is communicating through video, email, Facebook, Twitter, website, etc. After all, this saves them a lot of money as they no longer need to pay for tickets, hotels, food, and other travel expenses.

While electronic communications deliver significant cost-saving benefits, face to face contact with your customers, clients, or suppliers is still essential to communicate more effectively. Here are some reasons why corporate travel remains to be valuable even in this modern world.

corporate travel

Develop trust and personal relationship

Personal interaction helps you develop more personal rapport and trust than when you interact with virtual mediums. When you meet someone in person, you will be able to appreciate and understand more his or her facial expressions, body language, and speech pattern. It also allows you to know more about the person you’re dealing with. Sometimes, it’s easy for us to form judgment about others when we only talk to them via email or video, but when we’re able to interact with them face to face, we tend to feel more connected, which builds deeper relationship and understanding. And one of the best things is that it gives you higher chances of success, because when you know someone on a personal level, it’s much harder to let that person down.

Demonstrate your services or products more clearly

While video conferencing and other electronic communications now allow you to introduce your new offers with your potential clients – without the need to travel – there’s still nothing better than meeting your clients face to face. When you interact with your clients personally, you get the opportunity to demonstrate your product more effectively because you’re able to find out more about their needs. It also helps you make sure that they use and understand them clearly and get the maximum benefit from it. Effectively demonstrating your products and services is crucial to closing deals.

Build your network and access new ideas

Corporate travels, including meetings, seminars, trade shows, and conferences expose your company to new ideas and people. When you travel, you get the opportunity to meet other people, especially people with the same mindset as you are; and from them you can learn new things and other business techniques. Travelling also gives you an opportunity to find new vendors, suppliers, and even new customers and clients. The money that you spend for airfare, accommodation, and meals is actually well worth it because of the so many benefits you can get. After all, you can always get your money back or even multiply it by using what you learn from your travel and gathering more potential customers.

Some Factors Worth Considering When Buying Properties in Singapore

Although not very big, Singapore is a top place to consider when business and investing are concerned with its top-class infrastructure and well-regulated society.  The modern city-state’s free trade ideology and free economy have helped to attract investors, coupled with available incentives for businesses. The real estate market has not been left out with foreigners putting in their money, and with good reasons as well. If you are thinking of buying a property in Singapore also, here are some important factors to consider.

buying property


If you are an expats, there is eligibility issue which you need to negotiate successfully to be able to buy a property in Singapore. There are some restrictions against foreigners when certain properties are concerned. You need to determine where you stand with regards to the requirements spelled out in the Housing Development Board (HDB) laws and the Residential Property Act.


Care has to be taken in the choice of location where you wish to have a property. You need to consider the average property value in that area. What facilities are available? How accessible is the area? How safe is the location? How much will a property in the area cost in a few years’ time? Marina One residences are good examples of ideally located properties with easy accessibility and good potential for price gains in the years ahead. If you would rather stay close to expats, you will want to check out places such as Orchard Road, Nissam Road, Nathan Road, Clementi and East Coast.

Financial resources required

When thinking about buying a property, your entire focus should not be on the amount of initial capital involved. There will be additional expenses you need to take care of, including insurance, taxes and insurance. For instance, you get to pay 4% of your property’s annual value in taxes if you occupy it yourself or 10% if rented out. There are also miscellaneous other costs such as attorney’s fees, stamp duty and government department fees.

Market situation

Sometimes, the secret to making a good purchase is knowing when to make your moves, if the reason for purchase is speculative in nature. Failure to get this right could result in significant losses. Experts advise that you should buy when the volume of transactions in the property market is rising sharply, while price is not. It is indicative of rising demand, which you can exploit to your own advantage.

Urban Redevelopment Authority (URA) master plan

It is advisable to consider the impact of the URA master plan when investing, especially when doing so for the long term.  This master plan gives a clear idea of where essential amenities are expected to spring up in the months or years ahead. You should consider buying in areas where the proposed amenities are to be sited, as such would help boost your property’s value at their completion.

Singapore is not only a place where people will enjoy working in, but also one that is great for raising a family. Little wonder it is a very popular tourist destination in Asia, with its numerous tourist attractions.

The city-state offers a great place to make investments, particularly in the real estate market.

Importance of Bookkeeping for Your New Venture

Starting out your new venture or expanding your business is very exciting and yet challenging. There are so many things to consider – from planning to setting up to maintaining – not to mention the need of understanding all business functions and making important decisions. And as with any other business or field, one of the most important decisions you should make as a business owner is to learn proper bookkeeping, or if you don’t have the time – at least hire a bookkeeper.

Successful business men know the importance of keeping proper books. Although it is frightening at the beginning as it means dealing with tons of financial documents, bookkeeping is important as it provides you with the clearest picture of how your business is performing and what needs to be done.

importance bookkeeping

Sure, getting a lot of customers and making a lot of sales is important in a business’ success, but if you don’t collect your money properly and you don’t manage it well, you can find your business and yourself buried in debt. Customers and sales are important, but of course you must understand that when it comes to business, there are other things that require your attention as well, including payroll, taxes, and other expenses. And you can only work on them properly if you keep proper books.

In many cases, entrepreneurs who are just starting out would want to do to keep their records on their own – and that’s actually just fine. The only problem is that it takes time to learn bookkeeping, even just the basics of it. And most entrepreneurs who try to do it on their own also often find themselves wondering if they are doing things correctly. Even if you’re already an expert, getting the help of other professionals is crucial for your business success. You know that bookkeeping requires so much time, and if your focus will only be on that, you can never look after the other aspects of your business, including your staff, your production, your other transactions, and many others. Hiring someone who can provide you the expertise and guidance you need in that specific area will allow you to run your business more easily and efficiently, as well as allow you to focus more on what you do best.

Hiring a bookkeeper can cost your company a bit, that’s true. But that’s just only at the beginning. In the long run, hiring a professional bookkeeper can save your business if not millions, at least thousands of dollars. It usually takes a day or more for business owners to do their weekly or monthly bookkeeping, but experienced bookkeepers can complete that in half the time. With professional bookkeepers, you can also ensure that your records are entered and computed correctly, minimizing errors and getting rid of tax penalties.

Bookkeepers can be hired on an hourly or contractual basis – you can choose which one is best for your company. Get started today! Visit for a free quote.

Top Reasons to Take a Travel Counselor Course

Thinking about what course to take in college? If you love travel and have interest in interacting with people, then a career as a travel counselor is an ideal option for you. Much like of travel agents, travel counselors make travel arrangements for clients travelling for work, leisure, or business. They also give travel advice, offer special fares and hotel deals, as well as handle rental car bookings. Travel counselors manage all the necessary details in travelling to ensure that their clients will get the best possible travel experience.

Being a travel counselor is a great career as it offers a wide range of opportunities and benefits. For anyone who loves travel and adventure, this is a great career option to take. Check out these reasons why you should take a travel counselor course.

travel counselor

Transferrable Skills – One of the best things about being a travel counselor is having an opportunity to learn a lot of things, particularly transferrable skills. Transferrable skills are skills that can be transferred from one job to another. Although being a travel counselor requires you to learn some very specific skills, you will also learn things that you can use in almost any job field, which increases your employability. That means that even if you change your mind and decide not to become a travel counselor, the skills that you learned will still hold value for you. Some of the most important skills that you will learn in being a travel counselor include communication skills, organization skills, time management skills, and computer skills.

Exciting Career – Another great thing about this job is it opens you up to new things and unique opportunities, which is truly exciting. As a travel counselor, you’ll have an opportunity to help others plan their dream travel. Even if you don’t go on the trip yourself, you will feel the fun and excitement of planning a trip that your clients have been awaiting for a long time. In addition, you’ll have an opportunity to use the newest technology, which increases your value as an employee. The best thing is that when you learned all the necessary skills, you have the option to be self-employed and start a travel agency of your own.

Travel Benefits – Of course, one of the best parts of being a travel counselor is that you get a chance to see the world at a discount, and sometimes for free. Travel agents are granted with so many travel benefits, including discounted airfare tickets, special access to deals and products, and even complimentary stays at various hotels. Hotels and rental accommodations in different parts of the world are happy to give travel counselors heavy discounts as they hope that they will enjoy their stay and recommend it to their clients.

Job security – Although employment of travel counselors is expected to decline by 12 percent from 2012 to 2022 according to BLS, the field remains an extremely attractive career. Besides obtaining a lot of career benefits, travel counselors will continue to be on demand. People love to travel. Even in the worst economic times, people still travel to see their families and get away from stress. And the best thing is that people always look for discounts and special prices. Therefore, a career as a travel counselor will always be a good career option.

If you would like to know more about this career, visit